FITLIGHT? M3 Campaign
To enhance the FITLIGHT? brand’s personality and attitude, FEAST developed an M3 campaign that grouped ambassadors (known as the M3 Squad) from a variety of geographic locations and professions—ranging from trainers to psychologists—to showcase the FITLIGHT? system on multiple social platforms. As part of the campaign, FEAST and ambassadors created and shared educational content that demonstrated the unique function and versatility of FITLIGHT? products.